RedThumb Case Study
We were approached to take a look at RedThumb's standing and give an opinion. What we found was a brand with a lot of knowledge to offer but that was fairly unremarkable visually. We re-imagined them as a bold, fun brand with a lot of passion for winemaking. We also identified a problematic label design that we overhauled. You can read the full proposal in the link at the bottom of the page.
RedThumb’s logo and labels are likely hampering the brand’s growth. Neither are particularly remarkable, and in the case of the label it is causing friction at the point of sale. The logo doesn’t offer much in the way of memorable design. There is nothing to stick in a consumer’s brain for later recall. Even its placement on the packaging complicates matters. The label creates a tremendous readability problem. There is no hierarchy of information and thus no clear route for the consumer’s eye to travel around the label.
Current Standing
Less is more with the re-imagined label design. The current labels have over 50 words on them, the new ones will have just 9, plus the year. Each of RedThumb’s varieties will have a unique small label that will be paired with the main logo.
The new primary logo makes a bold statement and creates the foundation for a memorable brand, see below.
