LCIRN

UCLA’s Center for Healthier Children, Families, & Communities wanted a makeover for one of their programs. Working closely with their staff, we developed a clean identity with concentric circles that represent Bronfenbrenner’s Ecological Systems theory, a concept that is very important to how the program operates. This project was tremendously successful, as representing such an abstract theory visually was one the most challenging client directives to date. The rotation of the circles solved the problem beautifully.