NC Toyotas

The NC Toyotas wanted a new logo to accompany a new leadership and direction. We immediately trashed the idea of generic mountains and cartoon SUVs (the hallmarks of this type of branding) in favor of letting the State of NC geography guide us. The end result is a badge logo encompassing the entirety of the state, running from the ocean, to Uwharrie National Forest, Pilot Mountain, Grandfather Mountain, Mt. Mitchell, and Clingman's Dome.